By Clinton Karuga

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Case: Burger King

Case: Burger King Case: Burger King (Mini Case) ORIGINALLY CALLED INSTA-BURGER KING, the company was founded in Florida in 1953 by Keith Kramer and Matthew Burns. Their Insta-Broiler oven was […]

Health care marketing

Health care marketing Health care marketing Purpose: To analyze types of media specific to the healthcare industry. Spend time during week 2 of the course monitoring print media (e.g. newspapers, […]