The Real Story Behind Jeff Bezos’s Fire Phone Debacle
Read and analyze the FastCompany article “The Real Story Behind Jeff Bezos’s Fire Phone Debacle And What It Means For Amazon’s Future”
https://www.fastcompany.com/3039887/under-fire
Prepare a brief essay (up to 3 pages, double spaced 11-pt font, plus references and appendices), covering the following issues:
1. analysis of Amazon’s current business model (essential characteristics)
2. how does Fire Phone fit (or not fit) this model? Strengths and weaknesses of Fire Phone as a part of Amazon’s business model
3. recommendations for Amazon: what to do with the Fire Phone? (e.g., to integrate it into existing business model / discontinue / other options…)
You may use additional information for analysis (cite it!)
Attached a sample case (B+/A- paper) and Grading Rubric. Please study the article FIRST, use the sample case for reference, sound data and evidence to support the writeup.
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