Management Across Cultures: Haier’s Approach

Haier is a China-based multinational corporation that sells a wide variety of commercial and household appliances in the international marketplace. These range from washers, dryers, refrigerators, and industrial heating and ventilations systems. Visit www.Haier.com and read about some of the latest developments in which the company is engaged: Consider and explain the strategies for managing across cultures facing Haier, when referring to the “Haier’s Approach”. Complete this assignment by answering the following questions: 1) What type of cultural challenges does Haier face when it attempts to market its products worldwide? Is demand universal for all these offerings, or is there a “national responsiveness” challenge, as described in the chapter, that must be addressed?

2) Investigate the way in which Haier has adapted its products in different countries and regions, especially emerging markets. What are some examples?

3) In managing its far-flung enterprise, what are two cultural challenges that the company is likely to face and what will it need to do to respond to these?

Write a minimum of two page paper summarizing your findings. The written summary should be double-spaced using 12-point Times New Roman font. You will need to cite your sources of information (at least three) at the end of your paper. Though the paper need not be in APA format, the citations at the end do. One of those three citations may be from the Luthans and Doh textbook, and one citation may come from an online website.