Health care marketing
Health care marketing
Purpose: To analyze types of media specific to the healthcare industry.
Spend time during week 2 of the course monitoring print media (e.g. newspapers, magazines) and electronic media, (e.g. radio, television, social media) for commercials promoting healthcare products.
Prepare a 250-350 word summary that assesses the following:
- Image vs. service marketing
- The “product” being marketed (e.g. good, service, idea, organization)
- The medium being used (e.g. newspaper, magazine, radio, television, billboard, internet)
- The placement of the promotional piece (e.g. location in newspaper, time of day for radio spot, cable –vs. network television)
- The apparent target market
- The ultimate objective (e.g. improve image, attract new business, increase sales volume)
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